A competent and energetic individual with a hunger for newness and a love for understanding complex workflows.

In addition to the 9 years of experience spanning across design skill-sets of digital and physical design, Ashish carries a comprehensive understanding of how to learn about user and stakeholder behaviour and drive complex design projects.

He employs his urge to create unique features with an eye on contemporary styles to create desirable products that further drive insights for the users. He has been contributing to large projects as the sole designer, owning the complete design story and has collaborated with teams that span across multiple geographies.

Nationality & citizenship: Indian

Marital status: Married


• Portfolio mapping   • Eco-system mapping  • Design thinking with stakeholders • Workshop facilitation • Design systems
• Personal interviews • Observational research • Customer process mapping • Personas
• Scenario sketching • Wire-framing and Prototyping •Hierarchical task analysis • Information architecture • Animation concept direction • Concept posters
UX testing
• Qualitative usability testing (Formative testing) • A/B testing • Surveys • Summative testing
Design peripherals
• Design documentation • Sketch noting • Basic video editing
Presentation on design systes for lifesciences in Budapest, Hungary, March 2019

Work history

I have worked with Healthcare and Biopharma businesses at GE Healthcare. From strategic decision making like product roadmaps and feature set discussions to detailing out interfaces and getting them executed as per design intent, I have contributed and learnt across the product development lifecycles. Other than projects, research opportunities, advanced concept generation and collaborative projects involving multiple designers have helped me become a holistic designer.

Projects -
  • WEB: Design of a web based analytical tool  – DIGITAL TWIN – for upstream biopharma
  • MOBILE: Conceptualisation and design of AI based real time scan guidance system for portable ultrasound system to help novice users learn to scan quickly
  • DESKTOP: Designed the new generation of the digital experience of a bio-molecular imaging device 
Other collaborative projects at GE Healthcare
  • UX concept for portable hand-held Xray system
  • UX concepts for mobile based Xray with PCPNDT-act conformation
  • UX concepts for ultrasound-probe guidance using Kinect vision
  • Sample collection booth designs for COVID19
  • Ambience design for CT suite
Projects -
  • Designed a couple of premium mixer grinders for Indian markets on Preethi’s Zodiac platform
  • Designed concepts for next generation of Carbon Fibre and Stainless Steel gas stoves
HCL Technologies helped me explore the world of design through projects ranging from research to product design. Interfacing with multiple different clients from different geographies helped me build an understanding about different cultures, ways of working and their expectations.
Projects -
  • App-store design for industrial robot applications for ABB  
  • Desktop application for facility instrumentation, automation & management   
  • HTML based mobile application for field service planning   
  • Android application for blood sugar measurement 
At Embrace Innovations (a startup), I received an opportunity to work with a team of energetic Stanford graduates who wanted to change the way care is provided to neonatal babies in rural areas. Their product aimed at maintaining baby's body temperature for about 4 hours without the need for any power source, until organised care is available.
Contribution -
  • Concepts that involved low level of learning or education to operate the product
  • Collaboration with design and engineering interns from other colleges for creating mock-ups and working prototypes
  • Testing the products with mothers and communities in remote areas near Bengaluru
  • Creating product pitches with a lead designer through sketches, posters and sequences

Brands I have collaborated with

User experience
Industrial design


Bohemian sketch
Adobe XD
Adobe Illustrator
Adobe Photoshop
Adobe Premier Pro


2009 - 2011
Masters in Design - Industrial Design, IDC, Indian Institute of Technology, Bombay
2004 - 2008
Bachelors of Technology - Mechanical Engineering, Nirma University, Ahmedabad
High School, Rajasthan English Higher Secondary School (GHSHEB), Ahmedabad, India
Senior secondary school, Rachana School (CBSE), Ahmedabad , India


Awarded “emerGE” Best Innovator of the Year award for 2020 across GEHC SE-Asia
Course instructor for UX design introduction for Edisons
Conceptualised and directed IGNITE - annual innovation event at HCL Technologies
O-Infinity award employee for 4 continuous years (2012-15) at HCL Technologies
Team member of a winning team at ROBOCON 2006

Other interests

• Cooking • Sketch-noting • Pro-bono design • Coaching • Connecting the dots
• Research • Writing • Science-fiction • Motorcycle rides